The first step for CFI is connecting with your vision. A senior account executive or consultant will visit your organization to learn more about your specific vision, goals and objectives. We take that direction back to the research lab, and our researchers and strategists find or collect concrete data on your objectives, your target audience, the industry at large and other relative factors.
This compiled information is then organized and analyzed to find the best methods for helping you best accomplish your objectives within your target region. These strategies will then be presented to you for incorporation into your organization’s strategic plan or can be used to develop a separate marketing plan.
We create innovative corporate images, from logos and letterhead to advertising and websites. We create professional memorable jingles for use on the radio or in television commercials. In all, we help you convey your organization’s spirit through media in a way that your audience will remember.
We design beautiful, easily navigable, profitable websites that properly greet and serve your public. Our
e-commerce systems and hosted websites can handle vast amounts of traffic and provide you with valuable data about your visitors. They are customer friendly, and as always your custom site will be unique and structured to fit your specific needs.
Our ad campaigns are designed to be remembered. They are created in such a way as to generate as much conversation and secondary word of mouth advertising as possible.
CFI also currently operates a small publishing house. We have the expertise and capacity to do full service book or magazine publishing from editing, cover and layout design to marketing and distribution. When coupled with our transcription services, we can take preached series and transform them into print publications, which can frequently go places that the preached word cannot.
In a society that is over saturated with media, CFI’S marketing team will help your organization speak louder than the thousand other voices vying for your audience’s attention.